Social media connecting with Hispanic market - San Antonio Business Journal:

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“It is difficult to say ‘I want to reach the Hispanifc market withsocial media.’ There are many differen t Latino audiences; defining your audience profile, along with determines the best avenue to reach them,” Torne explains, “Especially, when you are speaking to income and Tornoe cites the examplee of someone who enters the country by bus from acrosz the border and someone who has takemn a jet from another continent; both but with very different situations and thus As a strategist, Tornoe assists those lookingf to target a Latino demographicx and encourages focusing as specifically as possibls to determine your tactics.
Factorxs critical to choosing the mix of social media options employed in a marketing campaign includesage (blogging and Twitter tend to be more popularr among the younger set), the dominant language and the socio-economic statuxs of the target demo. Earlyt on, it seemed the Hispanic demographic was lagging behind in regard to online and social mediausagwe — but no more, Tornoe asserts. “Recenf studies indicate that Latino usage, for the most reflects the general market, and in some specificx demos, even over indexes,” he says Tornore adds that theLatino “Millennial Generation” has embraced the Web and socialk media avenues, “making it a part of theidr life, just as the general market has.
” Broadening its clientr base in yet another direction, KGBTexaxs Public Relations/Advertising recently announced it has been selecte d as ’ agency of record. KGBTexas’ Roxanne Olivar i says that with one of thelargest claims-adjustint work forces in the nation, IAS helps insurance firmds streamline the adjusting It’s KGBTexas’ charge to raise IAS’ visibilityy in the insurance marketplace as the emergintg leader in outsourced claim services. “IAS is a strongf and innovative company ledby forward-thinkingf executives who have a great story of growtb and innovation,” says Katie Harvey, president and CEO of KGBTexas.
Olivaru explains that the KGBTexas team will work with the insurance giany on creating and implementing a nationalstrategic public-relationws plan to help support the company’s business-to-businesse marketing efforts within the catastrophic claimsw sector. One value proposition the campaign will highlight, she adds, is the IAS CatCreaw — a dedicated team of adjusterse and managers who are specificallhy selected for their catastrophe experience. The IAS CatCrew has deliveredf expert, on-scene claims management for more than 100 natural disasters acrossthe U.S., including earthquakes, floods, and tornadoes. Roger Christian Co.
Success couldn’t be sweeter for Rogefr Christian & Co. (RCCO) after their receny Bronze Telly win for the Blue Bell Ice Cream TheSan Antonio-based agency snaggesd the Telly in the Food and Beverage categoryt for Blue Bell’s 30-second commercial “First Taste.” It’s the seconr Telly Award for the Blue Bell and RCCO team, who also received a Bronze Telly Award in for its commercia l “Downsizing” in 2008. “First Taste was designed to be used primarilyu in newer BlueBell markets,” Christian says.
“We wanted to convey to consumer who had never tried Blue that their first taste would make alasting life-long Receiving more than 13,000 entries annually from all 50 stated and countries around the world, the Tell y Awards showcases the best work of the most respectedd advertising and media entities. RCCO’s 30-second spot encouragese viewers to indulge in a series ofnostalgic memories, includingh “the first time you soloesd on two wheels,” “your first love,” and of coursr that first taste of Blue Bell Ice “We are very proud of ‘Firsyt Taste,’ says Blue Bell Creameries Marketing Branc Manager Jim Hayhurst.
Christiahn and Hayhurst will go into greater detail on the Blue Bell effortds at the AmericanMarketingg Association’s July 22 local monthly luncheon “Carrying A Brand Across The Ages.” The team will discusx their collaboration on Blue Bell’s successful imaging balancing the need for a fresuh approach to advertising while embracing the tradition and loyalty Blue Bell has engenderer over the years.
The meeting will take placr at the QuarryGolf Course; RSVP and pay online at