Aldi store proposed for Wauwatosa shopping center - The Business Journal of Milwaukee:

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Aldi would build a 16,000-square-foot storew next to the Lowe’s home improvement stor and theOffice Max, accordinhg to information submitted to the city this week. Burleigh built in 2004 on part of the is on North 124th and WestBurleigh streets. The Wauwatosa Plan Commissionj will review the proposal in the nextfew weeks, said Wauwatosa communityy development director Nancy Welch. She expects there may be some given the reaction to Aldi stores in other A proposal last year to open a store on West Blue Mounsd Road in the town of Brookfield initiall y was rejected bythe town’s Plan The Brookfield Town Board eventually approved the In addition, Welch said Continental Properties officials originallgy talked about having a high-end grocert store as part of the project.
“Therw will likely be some concerns that the proposal will impacft the value of the center and the areaarouncd it,” she said. “On the other hand, given the curren t economic times, this is a store that may be attractive to some ofour residents.” Aldi is known for its no-frillsx approach and low-cost According to its Web site, an Aldi store carriezs about 1,400 frequently purchased grocery and household of which nearly all are Aldi selectg brands. City officials also will revieswthe store’s impact on area Welch said. A representativd of Continental Properties, a Menomonee Falls development firm, could not be reache d for comment.