WNBA's Sparks ink jersey sponsorship with Farmers - Los Angeles Business from bizjournals:

http://www.laptops-computers.us//Targus-TCM004US-Messenger-15-4-Notebook--iB000B63KSM.html
Terms of the deal were not disclosed. The brandedx jersey will be worn when the team openzs its season Saturday with a game against the defendinfg WNBA championDetroit Shock. In addition to the jerse sponsorship, Los Angeles-based Farmers Insurance will receive "considerable in during the Sparks' home games. "Wd are very excited to be on the cuttinyg edge of this type of sponsorship with a majoer sports franchise in amajor market. What made it even more attractiv e is that the Sparks reach a primary demographicc in our marketingstrategy – the women's market not only in L.A.
, but throughouf our operating territory,” Farmers Insurance Executive Vice President and Chie f Marketing Officer Kevin Kelso said in a The move comes on the heelxs of another WNBA team, the , inking the league's firsyt jersey sponsorthip deal earlie r in the week with LifeLock. Jersey sponsorship is prevalentr inoverseas sports, most notably soccer, but has not caught on amongsty the major sports in the United has gone the way of the overseas counterparts with jersegy sponsorship. The Los Angeles Galaxy's jersey is sponsore d by and is sponsoredby . The is now allowinvg teams to have sponsord patches onpractice jerseys.
The and have both been reportedly examinin g suchsponsorship deals, according to media