Embarq, CenturyTel will become CenturyLink after merger - St. Louis Business Journal:

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billion sale to closes, expected this month. The rural phonee companies on Tuesday announced the planned name and logo for thecombinex company. CenturyLink will retain the CenturyTel (NYSE: CTL) tradingb symbol. “Our new brand name was selecteed because our customers and employees told us it reflecteds a company thatis forward-lookinb and committed to linking the countr y together,” CenturyTel CEO Glen Post III, who also will be chieft executive of CenturyLink, said in the The company will begin operatinh under the new brand immediately upon closing the deal.
In the followingh months, markets will be converted to the new with customers being notified in advance and the name being addexd tocompany signs, vehicles and marketing materials. The logo is intendef to represent the power of connecting people and businessez to one another and tonew opportunities, locally and nationally, the release said. Overland Park-basedf Embarq (NYSE: EQ) and based in Monroe, La., are — from the before the deal can close. The headquarterws will be in Monroe. A Denver brand consulting , helped develop the new brandr strategy, name and logo, the release said. Together, the two companieds will have about 7.
5 milliob access lines, more than 2 milliomn broadband customers and morethan 400,0090 video subscribers. will . Embarq ranks No. 3 on the Kansas City Business Journal ’s list of area publicv companies.